Table Of Contents 1.1 The Purpose and Nature of Business Activity Importance of specialisation and the purpose of business activity 1.1 The Purpose and Nature of Business Activity The purpose and nature of business activity is a straightforward introduction to the IGCSE course. However, it’s important to learn a simple definition for each new concept.
Table Of Contents 1.2.1 Primary, Secondary and Tertiary Sectors Basis of business classification Reasons for the changing importance of business classification 1.2.2 Classify business enterprises between private sector and public sector in the mixed economy Classification of business is more likely to appear as a short answer questions on Paper 1 like this example: Past
Table Of Contents 1.3.1 Characteristics of Successful Entrepreneurs Contents of a business plan and how business plans assist entrepreneurs 1.3.2 Methods and Problems of Measuring Business Size Methods of measuring business size 1.3.3 Business Growth Why the owners of a business may want to expand the business Different ways in which businesses can grow Problems
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Table Of Contents 1.5.1 Businesses Can Have Several Objectives and the Importance of Them Can Change Need for business objectives and their importance Different business objectives Objectives of social enterprises 1.5.2 The Role of Stakeholder Groups Involved in Business Activity Main internal and external stakeholder groups Objectives of different stakeholder groups How these objectives might
Table Of Contents 2.1.1 The Importance of a Well-Motivated Workforce Why people work and what motivation means Key motivational theories: Maslow, Taylor and Herzberg 2.1.2 Methods of Motivation Financial Rewards Non Financial Rewards Recommend and justify appropriate methods of motivation in different circumstances 2.1.1 The Importance of a Well-Motivated Workforce Why people work and what
Table Of Contents 2.2.1 Organisational Charts Roles and responsibilities of directors, managers, supervisors, other employees in an organisation 2.2.2. Functions of Management 2.2.3 Leadership Styles Recommend and justify an appropriate leadership style in given circumstances 2.2.4 Trade Unions 2.2.1 Organisational Charts Organisational Structure is like the skeleton and nervous system of a business. It shows
Table Of Contents 2.3.1 Recruitment and Selecting Employees Internal Recruitment and External Recruitment Main stages in recruitment and selection of employees Recommend and justify who to select Benefits and limitations of full time and part time employees 2.3.2 The Importance of Training and the Methods of Training 2.3.3 Redundancy and Dismissal Why reducing the size of
Table Of Contents 2.4.1 Why Effective Communication is Important and the Methods Used to Achieve It Effective communication and its importance to business Benefits and limitations of different communication methods including those based on information technology (IT). 2.4.2 Communication Barriers 2.4.1 Why Effective Communication is Important and the Methods Used to Achieve It Effective communication
Table Of Contents 3.1.1 The Role of Marketing Identifying and satisfying customer needs Building customer relationships and maintaining customer loyalty 3.1.2 Market Changes Why customer/consumer spending patterns may change The importance of changing customer needs Why some markets have become more competitive How businesses can respond to changing spending patterns and increased competition 3.1.3 Niche
