Category: Topics Guides

1.1 Business Activity

Table Of Contents 1.1 The Purpose and Nature of Business Activity  Importance of specialisation and the purpose of business activity 1.1 The Purpose and Nature of Business Activity The purpose and nature of business activity is a straightforward introduction to the IGCSE course. However, it’s important to learn a simple definition for each new concept.

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1.2 Classification of Business

Table Of Contents 1.2.1 Primary, Secondary and Tertiary Sectors Basis of business classification Reasons for the changing importance of business classification 1.2.2 Classify business enterprises between private sector and public sector in the mixed economy Classification of business is more likely to appear as a short answer questions on Paper 1 like this example: Past

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1.3 Enterprise Business Growth and Size

Table Of Contents 1.3.1 Characteristics of Successful Entrepreneurs Contents of a business plan and how business plans assist entrepreneurs 1.3.2 Methods and Problems of Measuring Business Size Methods of measuring business size 1.3.3 Business Growth Why the owners of a business may want to expand the business Different ways in which businesses can grow Problems

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1.5 Business Objectives and Stakeholder Objectives

Table Of Contents 1.5.1 Businesses Can Have Several Objectives and the Importance of Them Can Change Need for business objectives and their importance Different business objectives Objectives of social enterprises 1.5.2 The Role of Stakeholder Groups Involved in Business Activity Main internal and external stakeholder groups Objectives of different stakeholder groups How these objectives might

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2.1 Motivating Employees

Table Of Contents 2.1.1 The Importance of a Well-Motivated Workforce Why people work and what motivation means Key motivational theories: Maslow, Taylor and Herzberg 2.1.2 Methods of Motivation Financial Rewards Non Financial Rewards Recommend and justify appropriate methods of motivation in different circumstances 2.1.1 The Importance of a Well-Motivated Workforce Why people work and what

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2.2 Organisation and Management

Table Of Contents 2.2.1 Organisational Charts Roles and responsibilities of directors, managers, supervisors, other employees in an organisation 2.2.2. Functions of Management 2.2.3 Leadership Styles Recommend and justify an appropriate leadership style in given circumstances 2.2.4 Trade Unions 2.2.1 Organisational Charts Organisational Structure is like the skeleton and nervous system of a business. It shows

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2.3 Recruitment, Selection and Training

2.3.1 Recruitment and Selecting Employees Success or failure may depend on getting the right people to join a business team. If the business hits hard times, survival may depend on reducing the size of the workforce, and keeping the right employees to push the business back into profitability. Furthermore, training plays a crucial role in

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2.4 Internal and External Communication

2.4.1 Why Effective Communication is Important and the Methods Used to Achieve It Effective communication seems simple, but even between two people talking face to face there can often be misunderstandings. As business grows they have thousands of employees spread across hundreds of countries, speaking numerous  different languages. We need to know the: different means

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3.1 Marketing, Competition and the Customer

3.1.1 The Role of Marketing Marketing, Competition and the Customer is the introduction to marketing. It includes many of the basic concepts that will come up again and again throughout marketing, and indeed the wider course, so you may already be familiar with many of these ideas. ⭐⭐⭐Top Tip ⭐⭐⭐ Learn a clear definition for

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Free Samples

Check out Unit 1 Business Activity, Topic Guides, Questions and Solutions