Category: Topics Guides

1.1 Business Activity

1.1 The Purpose and Nature of Business Activity The purpose and nature of business activity is a straightforward introduction to the IGCSE course. However, it’s important to learn a simple definition for each new concept. You may be asked short answer definition questions like this one: Past Paper Question Example Paper 1 (a) Identify two

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1.2 Classification of Business

Table Of Contents1.2.1 Primary, Secondary and Tertiary SectorsBasis of business classificationReasons for the changing importance of business classification1.2.2 Classify business enterprises between private sector and public sector in the mixed economy Classification of business is more likely to appear as a short answer questions on Paper 1 like this example: Past Paper Question Example  

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1.3 Enterprise Business Growth and Size

Table Of Contents1.3.1 Characteristics of Successful EntrepreneursContents of a business plan and how business plans assist entrepreneurs1.3.2 Methods and Problems of Measuring Business SizeMethods of measuring business size1.3.3 Business GrowthWhy the owners of a business may want to expand the businessDifferent ways in which businesses can growProblems linked to business growth and how these might

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1.5 Business Objectives and Stakeholder Objectives

Table Of Contents1.5.1 Businesses Can Have Several Objectives and the Importance of Them Can ChangeNeed for business objectives and their importanceDifferent business objectivesObjectives of social enterprises1.5.2 The Role of Stakeholder Groups Involved in Business ActivityMain internal and external stakeholder groupsObjectives of different stakeholder groupsHow these objectives might conflict with each other1.5.3 Differences in the Objectives

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2.1 Motivating Employees

2.1.1 The Importance of a Well-Motivated Workforce Why people work and what motivation means Motivation is the reason why employees work hard and effectively for a business.  Why is it so important for a business to have motivated employees? Motivation improves productivity so motivated workers will work harder and produce more output, and the firm

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2.2 Organisation and Management

2.2.1 Organisational Charts Organisational Structure is like the skeleton and nervous system of a business. It shows where power, authority, responsibility and status lie, and how communication flows throughout. Most likely, you will already have experience of how organisational structure and the associated concepts work from the hierarchy at your school, or a sports team

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2.3 Recruitment, Selection and Training

2.3.1 Recruitment and Selecting Employees Success or failure may depend on getting the right people to join a business team. If the business hits hard times, survival may depend on reducing the size of the workforce, and keeping the right employees to push the business back into profitability. Furthermore, training plays a crucial role in

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2.4 Internal and External Communication

2.4.1 Why Effective Communication is Important and the Methods Used to Achieve It Effective communication seems simple, but even between two people talking face to face there can often be misunderstandings. As business grows they have thousands of employees spread across hundreds of countries, speaking numerous  different languages. We need to know the: different means

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3.1 Marketing, Competition and the Customer

3.1.1 The Role of Marketing Marketing, Competition and the Customer is the introduction to marketing. It includes many of the basic concepts that will come up again and again throughout marketing, and indeed the wider course, so you may already be familiar with many of these ideas. ⭐⭐⭐Top Tip ⭐⭐⭐ Learn a clear definition for

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