2.4 Internal and External Communication

2.4.1 Why Effective Communication is Important and the Methods Used to Achieve It

Effective communication seems simple, but even between two people talking face to face there can often be misunderstandings. As business grows they have thousands of employees spread across hundreds of countries, speaking numerous  different languages. We need to know the: different means of communication, benefits and limitations of each, and also how to overcome communication barriers like language or culture.

For effective communication we need to ensure: 

  • Message is sent using the correct communication method
  • Message is sent to and received by the correct person
  • The receiver understands the message
  • The receiver provides feedback to confirm they have received and understood the message.

 The critical aspect to remember is that communication is not just one way, the receiver of the message has to show they have understood the message, and give feedback.

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