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Category: Marketing

3.1 Marketing, Competition and the Customer

Table Of Contents 3.1.1 The Role of Marketing Identifying and satisfying customer needs Building customer relationships and maintaining customer loyalty 3.1.2 Market Changes Why customer/consumer spending patterns may change The importance of changing customer needs Why some markets have become more competitive How businesses can respond to changing spending patterns and increased competition 3.1.3 Niche

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3.2 Market Research

Table Of Contents 3.2.1 The role of market research and the methods used Market-orientated businesses Primary Research Benefits and Limitations Methods of Primary Research Secondary Research Benefits and Limitations Methods of Secondary Research The need for sampling 3.2.2 Presentation and use of market research results 3.2.1 The role of market research and the methods used

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3.3 Marketing Mix

Table Of Contents 3.3.1 Product The costs and benefits of developing new products Brand Image The role of packaging Product Life Cycle How stages of the product life cycle can influence marketing decisions 3.3.2 Price Benefits and limitations of different pricing methods Recommend and justify a pricing strategy Price Elasticity 3.3.3 Place Advantages and Disadvantages

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3.4 Marketing Strategy

Table Of Contents 3.4.1 Justify marketing strategies appropriate to a given situation: 3.4.2 Legal Controls on Marketing 3.4.3 Problems and Opportunities of Entering Foreign Markets 3.4.1 Justify marketing strategies appropriate to a given situation: You need to know how to apply the marketing mix to different target markets, analyse what are the most important parts

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Free Samples

Check out Unit 1 Business Activity, Topic Guides, Questions and Solutions