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Tag: Product

IGCSE

3.3 Marketing Mix

Table Of Contents 3.3.1 Product The costs and benefits of developing new products Brand Image The role of packaging Product Life Cycle How stages of the product life cycle can influence marketing decisions 3.3.2 Price Benefits and limitations of different pricing methods Recommend and justify a pricing strategy Price Elasticity 3.3.3 Place Advantages and Disadvantages

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