Table Of Contents
Evaluate Past Strategy✍🏽1 Evaluate RF’s strategy for growth between 2008 and 2019. [20]Advise on Future Strategy✍🏽Advise Sue on which approaches she should use to develop a new business strategy for RF2. [20]
Evaluate Past Strategy✍🏽
1 Evaluate RF’s strategy for growth between 2008 and 2019. [20]
Specimen Paper 4 Download (External Link)
Although not clearly stated, given the aggressive growth strategy post 2016, and the decision to convert all production to sugar cane, a high-profit margin crop, we can assume RF’s objectives are growth leading to higher profits or profit maximisation.
RF has not been successful in increasing profits, with profit for the year declining significantly from 2016 to 2018 – 2.3 million to just 0.6 million.
This could have been caused by difficulties as a result of the takeover of BKL. The different corporate cultures may have led to...
