Supply and Demand ✍🏽
(b)(ii) 3 mark PAPER 2
(b) (ii) Explain one factor influencing the supply of the retro cycle.[3]
Industrial and Consumer Markets ✍🏽
(b)(ii) 3 mark PAPER 2
(b)(ii)Explain one benefit of Nativity Trees marketing its products to industrial markets [3]
Methods of Information Gathering ✍🏽
(c) 8 mark PAPER 2
(c) Analyse one method of primary market research and one source of secondary market research that the Marketing Director could use to help develop a new variety of natural yogurt. [8]
Market Research Results ✍🏽
(b)(i) 3 mark PAPER 2
(b) (i) Refer to Fig. 1.1. Calculate the number of shoppers who would like to see a Mexican style café in the capital city mall. [3]
The Elements of the Marketing Mix (the 4Ps) ✍🏽
(d) 11 mark PAPER 2
d) Evaluate changes EMB could make to its marketing mix to achieve its growth objective [12]
Product Life Cycle ✍🏽
(c) 8 mark PAPER 2
(c) Analyse two methods HC could use to extend the product life cycle of the Retro Cycle. [8]
Promotion Methods ✍🏽
(c) 8 mark PAPER 2
c) Analyse two promotional methods which F5G could use to gain new customers. [8]
Channels of Distribution✍🏽
(b)(ii) 3 mark PAPER 2
Explain one way in which EMB can use the Internet to increase sales. [3]
