Table Of Contents
- Marketing Introduction and Key Terms
- How Businesses Can React to Market Changes
- Niche and Mass Marketing
- Market Segmentation
- What is Market Research and Why is It important?
- Purpose of Market Research
- Primary Market Research
- Secondary Market Research
- Cost-Effectiveness and Accuracy of Market Research
- Presentation of Market Research Results
- Place
- Elements of the Marketing Mix
- Product Introduction, Product Development
- Importance of Branding to Product and Promotion
- Packaging
- Product Life Cycle
- Promotion
- Pricing
- Selecting a Pricing Strategy
- Price Elasticity of Demand
- Digital Marketing
