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Marketing Essential Info

Marketing Introduction and Key Terms

How Businesses Can React to Market Changes

Niche and Mass Marketing

Market Segmentation

What is Market Research and Why is It important?

Purpose of Market Research

Primary Market Research

Secondary Market Research

Cost-Effectiveness and Accuracy of Market Research

Presentation of Market Research Results

Place

Elements of the Marketing Mix

Product Introduction, Product Development

Importance of Branding to Product and Promotion

Packaging

Product Life Cycle

Promotion

Pricing

Selecting a Pricing Strategy

Price Elasticity of Demand

Digital Marketing

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