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(d) Evaluation Paper 2 Question Guide

Overview

⏰ Timing▶ Command Word% Final Grade16 minsEvaluate/Recommend 22 %(2 on Paper 2)

Structure

There are two 12 mark (d) questions on paper 2, so that’s 40% of the total marks for the paper, or 24% of your final AS grade.

The command word is evaluate.

To secure all the marks we must reach a reasoned judgement focused on the business issue in the case study. 

Therefore, the most effective structure is two chains of analysis examining two alternatives followed by an effective evaluation. 

50% of the marks in this question are allocated to evaluation so we want to quickly score marks for developed knowledge, application and analysis and to leave enough time to secure all of the evaluation marks.

It can be challenging to score all of 6 marks for evaluation in this question. A useful strategy is to add an evaluative comment at the end of each chain of analysis. An 'A*' response evaluates each argum...

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Past Paper Business Exam Guide