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3.2 Market Research

3.2.1 The role of market research and the methods used Market research definitely comes under the “boring but important” category. The more a business knows about potential consumers, competitors and the market the greater the chance of success. Market research allows a company to explore a target market and get opinions and other feedback from

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3.4 Marketing Strategy

3.4.1 Justify marketing strategies appropriate to a given situation: You need to know how to apply the marketing mix to different target markets, analyse what are the most important parts of the marketing mix, and recommend the most suitable marketing strategy. Marketing strategy is the overall plan for achieving a businesses marketing objectives, within the

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5.3 Income Statements

Table Of Contents5.3.1 What is Profit? Why is Profit Important?Importance of profit to private sector businessesDifference between profit and cash5.3.2 Income StatementsMain features of an income statement Unsurprisingly as profit or “the bottom line” is the ultimate objective of nearly all business activity, questions on calculating profit or evaluating the profitability of different business decisions are

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A-Z Index IGCSE

Search for all the key terms in IGCSE Business Studies and find links to the definitions, explanations, top tips and common past paper questions. A Account Payable Autocratic Leadership Advertising Average costs Assets B Batch production Bonus Brand Brand image Break-even Building customer relationships Business cycle Business ethics Business Objectives Business Plan C Capital Employed

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IGCSE

‘B’ Paper 2 Question Guide

Table Of ContentsOverviewExample ‘B’ Question Recommendation ‘B’ QuestionExample ‘B’ Question CompleteTop Tip Overview ⏰ Timing🎓 Assessment% Final Grade12 mins3 x Level 2 Discussion Evaluation 4 marks 30% “Come on in!”   Upgrade to access ALL this content   Already a member? Log in below:  

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‘A’ Paper 1 Question Guide

Table Of ContentsOverview Overview ⏰ Timing🎓 Assessment% Final Grade2 minsKnowledge 2 marks5 % “Come on in!”   Upgrade to access ALL this content   Already a member? Log in below:  

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a-level-international-students-caie-business
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Section A Short Answer Questions Paper 1

Section A (a) 2 marks ⏰ Timing▶ Command Word% Final Grade(3 x Section A(a) qs)4 minsDefine6 % Structure There are usually 3 Section A (a) questions on paper 1, and 2 marks for each one so that’s 6 marks in total or 15% of the total marks for the paper.  In AS paper 1 you’ve

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(a) Analysis 8 mark Paper 1

Overview ⏰ Timing▶ Command Word% Final Grade16 minsAnalyse8 % Structure If you select question 5 or 7 from the optional questions on paper 1, there is one 8 mark analysis question on paper 1 to answer, so that’s 20% of the total marks for the paper.  In AS paper 1 you’ve got nearly 2 minutes

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‘B’ Paper 1 Question Guide

Table Of ContentsOverviewExample ‘B’ Question Example ‘B’ Answer Top Tip Overview ⏰ Timing🎓 Assessment% Final Grade2 minsKnowledge 2 marks5 % “Come on in!”   Upgrade to access ALL this content   Already a member? Log in below:  

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‘C’ Paper 1 Question Guide

Table Of ContentsOverviewExample ‘C’ Question Structure ‘C’ QuestionExemplar “C” Answer Overview ⏰ Timing🎓 Assessment% Final Grade4 minsKnowledge 2 marksApplication 2 marks10% “Come on in!”   Upgrade to access ALL this content   Already a member? Log in below:  

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