3.2.1 The role of market research and the methods used Market research definitely comes under the “boring but important” category. The more a business knows about potential consumers, competitors and the market the greater the chance of success. Market research allows a company to explore a target market and get opinions and other feedback from
3.4.1 Justify marketing strategies appropriate to a given situation: You need to know how to apply the marketing mix to different target markets, analyse what are the most important parts of the marketing mix, and recommend the most suitable marketing strategy. Marketing strategy is the overall plan for achieving a businesses marketing objectives, within the
Unsurprisingly as profit or “the bottom line” is the ultimate objective of nearly all business activity, questions on calculating profit or evaluating the profitability of different business decisions are hugely popular questions in both Paper 1 and Paper 2. But let’s start by answering the simple questions: what is profit and why is it so
Search for all the key terms in IGCSE Business Studies and find links to the definitions, explanations, top tips and common past paper questions. A Account Payable Autocratic Leadership Advertising Average costs Assets B Batch production Bonus Brand Brand image Break-even Building customer relationships Business cycle Business ethics Business Objectives Business Plan C Capital Employed
Overview ⏰ Timing 🎓 Assessment % Final Grade 12 mins 3 x Level 2 Discussion Evaluation 4 marks 30%
Overview ⏰ Timing 🎓 Assessment % Final Grade 2 mins Knowledge 2 marks 5 %
Table Of Contents Section A (a) 2 marksSection A (b) 3 marksSection A 5 mark question Section A (a) 2 marks ⏰ Timing▶ Command Word% Final Grade(3 x Section A(a) qs)4 minsDefine6 % Structure There are usually 3 Section A (a) questions on paper 1, and 2 marks for each one so that’s 6 marks
Table Of Contents OverviewStructure⭐⭐⭐Pro Tip – Depth of Analysis⭐⭐⭐✍🏽 Exemplar Question and Solution 💡 Overview ⏰ Timing▶ Command Word% Final Grade16 minsAnalyse8 % Structure There is one 8-mark analysis question on paper 1 to answer, so that’s 20% of the total marks for the paper. In AS paper 1 you’ve got nearly 2 minutes per
Overview ⏰ Timing🎓 Assessment% Final Grade2 minsKnowledge 2 marks5 %
Overview ⏰ Timing 🎓 Assessment % Final Grade 4 mins Knowledge 2 marksApplication 2 marks 10%
