Table Of Contents 3.2.1 The role of market research and the methods used Market-orientated businesses Primary Research Benefits and Limitations Methods of Primary Research Secondary Research Benefits and Limitations Methods of Secondary Research The need for sampling 3.2.2 Presentation and use of market research results 3.2.1 The role of market research and the methods used
Table Of Contents 3.4.1 Justify marketing strategies appropriate to a given situation: 3.4.2 Legal Controls on Marketing 3.4.3 Problems and Opportunities of Entering Foreign Markets 3.4.1 Justify marketing strategies appropriate to a given situation: You need to know how to apply the marketing mix to different target markets, analyse what are the most important parts
Table Of Contents 5.3.1 What is Profit? Why is Profit Important? Importance of profit to private sector businesses Difference between profit and cash 5.3.2 Income Statements Main features of an income statement Unsurprisingly as profit or “the bottom line” is the ultimate objective of nearly all business activity, questions on calculating profit or evaluating the profitability
Search for all the key terms in IGCSE Business Studies and find links to the definitions, explanations, top tips and common past paper questions. A Account Payable Autocratic Leadership Advertising Average costs Assets B Batch productionBonusBrand Brand imageBreak-evenBuilding customer relationships Business cycleBusiness ethicsBusiness ObjectivesBusiness Plan C Capital EmployedCash flowCash flow forecastCash InflowCash outflow Chain of
Table Of Contents Overview Example 'B' Question Recommendation ‘B’ Question Example 'B' Question Complete Top Tip Overview ⏰ Timing 🎓 Assessment % Final Grade 12 mins 3 x Level 2 Discussion Evaluation 4 marks 30% “Come on in!” Upgrade to access ALL this content Already a member? Log in below:
Table Of Contents Overview Overview ⏰ Timing 🎓 Assessment % Final Grade 2 mins Knowledge 2 marks 5 % “Come on in!” Upgrade to access ALL this content Already a member? Log in below:
Table Of Contents Section A (a) 2 marksSection A (b) 3 marksSection A 5 mark question Section A (a) 2 marks ⏰ Timing▶ Command Word% Final Grade(3 x Section A(a) qs)4 minsDefine6 % Structure There are usually 3 Section A (a) questions on paper 1, and 2 marks for each one so that’s 6 marks
Table Of Contents OverviewStructure⭐⭐⭐Pro Tip – Depth of Analysis⭐⭐⭐✍🏽 Exemplar Question and Solution 💡 Overview ⏰ Timing▶ Command Word% Final Grade16 minsAnalyse8 % Structure There is one 8-mark analysis question on paper 1 to answer, so that’s 20% of the total marks for the paper. In AS paper 1 you’ve got nearly 2 minutes per
Table Of Contents Overview Example 'B' Question Example 'B' Answer Top Tip Overview ⏰ Timing 🎓 Assessment % Final Grade 2 mins Knowledge 2 marks 5 % “Come on in!” Upgrade to access ALL this content Already a member? Log in below:
Table Of Contents Overview Example 'C' Question Structure ‘C’ Question Exemplar "C" Answer Overview ⏰ Timing 🎓 Assessment % Final Grade 4 mins Knowledge 2 marksApplication 2 marks 10% “Come on in!” Upgrade to access ALL this content Already a member? Log in below:
