Marketing Introduction and Key Terms How Businesses Can React to Market Changes Niche and Mass Marketing Market Segmentation What is Market Research and Why is It important? Purpose of Market Research Primary Market Research Secondary Market Research Cost-Effectiveness and Accuracy of Market Research Presentation of Market Research Results Place Elements of the Marketing Mix Product
Why is Employee Motivation Important What is Labour Productivity and Labour Turnover Motivational Theories Motivational Methods Evaluation Non Financial Methods of Motivation Financial Methods of Motivation Leadership Styles Leadership Roles Job Description, Person Specification, Job Advertisment
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