Overview

⏰ Timing▶ Command Word% Final Grade12 minsAnalyse 16 %(2 on Paper 2)

Structure

There are two 8 mark analysis questions on paper 2, so that’s over a quarter of the total marks for the paper or 16% of your final AS grade.

To secure all of the marks we must build 2 chains of analysis, with a knowledge point, applied to the business in the case study, followed by analysis and DEVELOPED analysis.

⭐⭐⭐Pro Tip - Developed Analysis⭐⭐⭐

If you have time at the end of the exam it can be helpful to re-read and review your answer, to ensure each paragraph has secured marks for developed analysis. 

✍🏽 Exemplar Question and Solution 💡

We start with our first promotional method F5G could use to gain new customers: “TV advertising."

We apply to F5G: “stimulate interest in upgrading to F5G across the whole country. “

Remember, to secure all the analysis points we must ...