⏰ Timing▶ Command Word% Final Grade12 minsAnalyse 16 %(2 on Paper 2)
There are two 8 mark analysis questions on paper 2, so that’s over a quarter of the total marks for the paper or 16% of your final AS grade.
To secure all of the marks we must build 2 chains of analysis, with a knowledge point, applied to the business in the case study, followed by analysis and DEVELOPED analysis.
⭐⭐⭐Pro Tip - Developed Analysis⭐⭐⭐
If you have time at the end of the exam it can be helpful to re-read and review your answer, to ensure each paragraph has secured marks for developed analysis.
✍🏽 Exemplar Question and Solution 💡
We start with our first promotional method F5G could use to gain new customers: “TV advertising."
We apply to F5G: “stimulate interest in upgrading to F5G across the whole country. “
Remember, to secure all the analysis points we must ...
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