(c) Analysis Paper 2 Question Guide


⏰ Timing▶ Command Word% Final Grade12 minsAnalyse 16 %(2 on Paper 2)


There are two 8 mark analysis questions on paper 2, so that’s over a quarter of the total marks for the paper or 16% of your final AS grade.

To secure all of the marks we must build 2 chains of analysis, with a knowledge point, applied to the business in the case study, followed by analysis and DEVELOPED analysis.

⭐⭐⭐Pro Tip - Developed Analysis⭐⭐⭐

If you have time at the end of the exam it can be helpful to re-read and review your answer, to ensure each paragraph has developed analysis. 

✍🏽 Exemplar Question and Solution 💡

(c) Analyse one above the line promotional method and one below the line promotional method which F5G could use to gain new customers. [8]Above the line – TV advertising. 30-second commercials can highlight the benefits of 5G coverage which can stimulate interest in upgradi...

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