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‘C’ Paper 1 Question Guide

Overview

Timing🎓 Assessment% Final Grade
4 minsKnowledge 2 marks
Application 2 marks
10%

Example ‘C’ Question

2 Globalisation has changed the way many businesses operate. VKW makes cell (mobile) phones.
It uses just-in-time inventory control. VKW exports 40% of its products. It imports most of its raw
materials to help reduce total costs. All 800 of VKW’s employees understand the importance of
quality assurance. The Operations Director has asked all suppliers to ensure they do not use child
labour. She is also concerned that many governments are planning to increase import controls
such as quotas.

1 (c) Outline two ways VKW might be affected by increased import controls. [4]
Way 1: …………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………
Way 2: …………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………

Structure ‘C’ Question

KnowledgeWay 1How VKW will be affected by increase import controls
ApplicationRelevant reference to the case study
KnowledgeWay 2How VKW will be affected by increase import controls
ApplicationRelevant reference to the case study

Exemplar “C” Answer

We start with our first knowledge point for Way 1: More expensive to import

For each knowledge point we need to use relevant information from the case study (application) to support the knowledge point: VKW is trying to reduce costs

KnowledgeWay 1More expensive to import
ApplicationVKW is trying to reduce costs

We repeat the same combination of knowledge and application for the second way VKW will be affected.

The student explains why unlimited liability will be a disadvantage using a relevant reference to the case study:

KnowledgeWay 2May be difficult to get enough parts
ApplicationSo difficult to use “Just in Time”

Although less common, C questions can also ask for four knowledge points. Here application is not required, you must answer with four different knowledge points to secure the marks.

(c) Identify four aims of promotion.

Aim 1: Encourage customer loyalty.
Aim 2: Increase sales.
Aim 3: Create brand loyalty
Aim 4: Raise awareness of new products.
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Free Samples

Check out Unit 1 Business Activity, Topic Guides, Questions and Solutions