Table Of Contents
Overview
⏰ Timing | 🎓 Assessment | % Final Grade |
4 mins | Knowledge 2 marks Application 2 marks | 10% |
Example ‘C’ Question
2 Globalisation has changed the way many businesses operate. VKW makes cell (mobile) phones. It uses just-in-time inventory control. VKW exports 40% of its products. It imports most of its raw materials to help reduce total costs. All 800 of VKW’s employees understand the importance of quality assurance. The Operations Director has asked all suppliers to ensure they do not use child labour. She is also concerned that many governments are planning to increase import controls such as quotas. 1 (c) Outline two ways VKW might be affected by increased import controls. [4] Way 1: ………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………… Way 2: ………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………… |
Structure ‘C’ Question
Knowledge | Way 1 | How VKW will be affected by increase import controls |
Application | Relevant reference to the case study | |
Knowledge | Way 2 | How VKW will be affected by increase import controls |
Application | Relevant reference to the case study |
Exemplar “C” Answer
We start with our first knowledge point for Way 1: More expensive to import
For each knowledge point we need to use relevant information from the case study (application) to support the knowledge point: VKW is trying to reduce costs
Knowledge | Way 1 | More expensive to import |
Application | VKW is trying to reduce costs |
We repeat the same combination of knowledge and application for the second way VKW will be affected.
The student explains why unlimited liability will be a disadvantage using a relevant reference to the case study:
Knowledge | Way 2 | May be difficult to get enough parts |
Application | So difficult to use “Just in Time” |
Although less common, C questions can also ask for four knowledge points. Here application is not required, you must answer with four different knowledge points to secure the marks.
(c) Identify four aims of promotion. Aim 1: Encourage customer loyalty. Aim 2: Increase sales. Aim 3: Create brand loyalty Aim 4: Raise awareness of new products. |