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AS Essential Info

People in Organisations

Why is Employee Motivation Important

What is Labour Productivity and Labour Turnover

Includes:

  • Benefits of a highly motivated workforce
  • Disadvantages of demotivated employees

Includes:

  • How to calculate labour productivity
  • How to calculate labour turnover

Non Financial Methods of Motivation

Financial Methods of Motivation

Includes:

  • Job rotation, job enrichment, team working, training, promotion

Includes:

  • Wages, salary, bonus, commission, profit sharing

Marketing

Marketing Introduction and Key Terms

Channels of Distribution (Place)

Includes:

  • An introduction to marketing and some of the key terms required

Includes:

  • Choosing between alternative types of channel of distribution

Niche and Mass Marketing

Market Segmentation

Includes:

  • reasons for mass marketing and niche marketing
  • benefits/limitations of mass marketing and niche marketing

Includes:

  • Using the internet for the 4ps/4cs
  • E-commerce
  • Social Media Marketing

Pricing

Selecting a Pricing Strategy

Includes:

  • reasons for mass marketing and niche marketing
  • benefits/limitations of mass marketing and niche marketing

Includes:

  • Using the internet for the 4ps/4cs
  • E-commerce
  • Social Media Marketing
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